Earlier this week, Ben Pratt, myself, and a few others were discussing the Guiding Principles, and the Principle of Value Creation in particular.
As he is wont to do, he piqued my interest with a seeming non sequitur. "Value Creation is like dust bunnies."
That got me thinking. My first thought was, "I work in a weird place where this is a semi-normal conversation...." The rest of our discussion has kept me thinking about this concept for the past few days.
Dust bunnies seem to mysteriously reappear despite the fact that we dealt with cleaning them from under the nether regions of our homes the week before, and the week before that, and the week before that.... They're a constant of life.
In a similar--but more positive--way, the issue of "how do we create value" is a constantly renewed problem (opportunity?).
Why? Well, creative destruction and change see to it that we will never have "the" answer to our customers' wants.
We discussed how sometimes people think, "OK, I just need to find that thing I'm good at, then I'll just do that for the rest of my life." Of course, this isn't the case. Often, what you're doing this year that's creating value will not be what creates value soon.
The Guiding Principles all reinforce one another, but it's particularly clear in this issue how focusing jointly on the Principles of Change, Value Creation and Customer Focus can yield superior results, as long as we don't rest on our laurels once we've hit upon a valuable strategy.