The business world is a tough place. It’s so tough, in fact, that most of us aren’t all that interested in being our own employer. The majority of us would prefer to have a job working for someone else. Why? A paycheck. We don’t have to worry much about how much we’ll have in the bank come next Friday. We made an agreement with our employer – in the form of a salary, a hourly wage, or an amount per piece of production. We can predict pretty accurately what that amount is going to be.
Entrepreneurs – business owners – those folks who choose to go it on their own and work for themselves, don’t have that luxury. They have zero ability to predict how much money is going to be in the bank come Friday. Going into business they face rather daunting odds (most businesses fail within the first three years of starting up). There’s a lot of uncertainty: are people really going to want to buy what I am selling? Can I make it better, cheaper, or faster than my competitors? You can’t really know until you try.
And the risk – holy smokes! Sometimes you have to plunk down some serious green to get started. It might be a store front, a piece of machinery; it might be employee’s salaries. The list is endless… And what if you fail? How do you face your kids, your spouse, your friends? Why in the world would you do this to yourself voluntarily?!
There’s got to be something in it for people to want to take on that level of uncertainty, to bear all that risk. And there is. It is called profit. Profit is the reward that the market gives a successful entrepreneur – one who has marshalled scarce resources responsibly, efficiently and has rearranged the pattern to create something that enough customers value more than their present alternatives to pay more than the costs to produce it.
Entrepreneurs are motivated to do their thing because they know if they do it well they’ll receive a reward. Profit is a powerful incentive. It inspires people to take on daunting risks, keeps them alert to new opportunities no one may have thought of before, and gives them a sense of urgency to make things happen before others beat them to it. Profit acts like a spur to the side of a horse, propelling innovation, discovery, and economic growth. Where I come from, that's a good thing.
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