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MBM Principal Sources

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« Know Thy Knowledge Processes: The Confessions of a Negative Saver | Main | The Rule of Law and the Cafeteria »

25 April 2007


Alastair Walling

I loved this. When I was in 12th grade we had to write about our heroes. My friend Mikey (a rotund fellow with a penchant for hamburgers) wrote about how Dave Thomas (the founder of Wendy's) was his hero because he made it possible for someone to acquire what was (in his opinion) a high quality double cheeseburger on the fly. Sadly, our teacher failed him, which always seemed to me a grave injustice. Dave Thomas, like Howard Moscowitz created value for millions of people, although I cannot help but think that the intelligentsia would approve more of Dr. Moscowitz – which I think is a little sad. Anyway, considering that my high school teacher would probably consider Malcom Gladwell a philosophe and sophisticate, it is nice to see Mikey’s hypothesis finally receive the intellectual backing it deserved.


Ben Pratt

He can definitely spin the yarn. I don't always agree with him (shocking, I know) - but I do enjoy reading his work and listening to him speak.

You might find his New Yorker article interesting - "The Ketchup Conundrum." It can be found on his website,, in his article archives:

David McGinnis

I saw "food and drink" as a category on the left and had to try it.

I remember this post, I eventually ended up buying "The Tipping Point" because of it. I'm glad I did.

Thanks for the post, Ben. Wish you would jump on here more often. (I throw that out there as if you'd ever come across this comment...!)


I always see comments - thanks for the kind words and glad you enjoyed the post. I post as I can - my world's changed quite a bit from GP days - and it's tougher and tougher to find the time to write, but I enjoy it. Fortunately, Ann and Andy have picked up the ball and are doing a great job contributing posts on this blog. Cheers - Ben.

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