November 2010

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28 June 2010


Jonny B

I find recently I have been subbing the word helpful for value. This helps the buzz word haters actually think about what I am trying to say. The customer focus piece is very helpful to me also, thanks to you Doc Z. (former associate here). In fact, you were the first to help me realize that I can be the only customer for a possible value creating activity.
One thing I like to consider that helps me leverage my value creating activity is the wonderful concepts of scarcity and subjective value. Working with mostly teenagers and teen-like 20 somethings, I find that they are their only customer most of the time and getting them to think in terms of scarce resources being maximized for the benefit of themselves by helping others get what they want, somehow makes it more romantic and therefor more worldly.

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