Not too long ago, I was on the phone with a member of the MBM Team, and he said to me, "Think about what is special about the first word of each Guiding Principle." I'm a touch embarrassed to say that it took me awhile to think of them (and I quickly ran to my desk and got my Guiding Principles card to study them).
So, stealing a little trick from Andy G, I've put the Guiding Principles below and made the font of the first word in each white. Take a guess at what you think it is, then highlight to see what it is. After thinking through it a little bit, I'd love to see if you notice something special about the first words of each principle. I think I know what this colleague was getting at, but I've not looped back around with him to pick his brain. Leave a comment to let me know what you think!
Integrity
Conduct all affairs lawfully and with integrity.
Compliance
Strive for 10,000 percent compliance, with 100 percent of employees fully complying 100 percent of the time. Ensure excellence in environmental, safety, and all other areas of compliance. Stop, think and ask.
Value Creation
Createreal, long-term value by the economic means. Understand, develop, and apply MBM to achieve superior results. Eliminate waste.
Principled Entrepreneurship™
Demonstrate the sense of urgency, discipline, accountability, judgment, initiative, economic and critical thinking skills, and the risk-taking mentality necessary to generate the greatest contribution to the company and
society.
Customer Focus
Understand and develop relationships with customers to profitably anticipate and satisfy their needs.
Knowledge
Seekand use the best knowledge and proactively share your knowledge while embracing a challenge process. Measure profitability wherever practical.
Change
Embrace change. Envision what could be, challenge the status quo, and drive creative destruction.
Humility
Practice humility and intellectual honesty. Constantly seek to understand and constructively deal with reality to create real value and achieve personal improvement.
Respect
Treat others with dignity, respect, honesty, and sensitivity. Appreciate the value of diversity. Encourage and practice teamwork.
Fulfillment
Produce results that create value to realize your full potential and find fulfillment in your work.
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