November 2010

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MBM Principal Sources

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04 November 2010


David McGinnis

how bout this: when do customer relationships need to change? Some customers want you to continue to grow and meet more and more needs, other ones truly do want to treat you more like a steadfast provider.

So depending on the situation, change can either bolster or be in tension with the desired state.

I suppose that's why it's so important to know our customers, throughout the organization and the traditional customers too.

P.S. i love the term "creative destruction", because I can't help but think of destroying things creatively. and that makes me smile. :)

Andy Gillette

Nice point on Customer Focus, David.

Perhaps some marginal analysis of each customer or customer segments would indicate which relationships are beneficial to invest more or less in (easier typed than done...).

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