Who is Howard Moscowitz, what did he have to do with the Spaghetti Sauce revolution, what insights might it provide about subjective value, profitably anticipating and satisfying customer needs, and appreciating the value of diversity? Watch this 20 minute talk by Malcolm Gladwell and see for yourself.
November 2010
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What We Are Reading
Bryan Caplan: The Myth of the Rational Voter: Why Democracies Choose Bad Policies
Peter L. Bernstein: Against the Gods: The Remarkable Story of Risk
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
Bruce Caldwell: Hayek's Challenge : An Intellectual Biography of F.A. Hayek
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